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Privacy Factors in Business Emails

May 6, 2018May 30, 2018
| No Comments
| Marketing

Internet provides us with great ways to communicate to our friends and families. It allows us to share information in business domains. Emailing has emerged as the best method to communicate within and outside an organisation. It has helped everyone to send his message to farthest corners of the world. Emailing proves very helpful in marketing and promotion too. You can maintain good relationships with your clientele sending them product related information on a regular basis. Emailing is also a medium for transferring private business data between entities. However, sometimes security breaches might occur that can hamper the privacy of your business. Here we shall have an in-depth look in the privacy pitfalls of emails.

Emails are messages that one can send from one location to other. You can also send it publicly, to many people simultaneously. It depends on the requirement, to how many people you are sending the mail. Emails are secure and safe but sometimes it can create problems. Emails sent to wrong addresses are often problematic. This privacy breach often occurs when the sender is in hurry. He mistypes the address of the recipient and sends it. The mail goes to some other person, disclosing the private matters of the company. Similar problem occurs when you forward the mail inappropriately. The mail goes to another destination leaking the private information.

Eavesdropping is a privacy breach as well as a security breach. Hackers get through your private communication. They hack your network and steal your important data. They might also corrupt important data or might even delete them. Eavesdropping is a growing cyber crime that is driving businesses up the walls. Eavesdropping is an act of trespassing or disturbing a private communication channel established between two persons. You have to stay alert and protect your email account. You have to prevent illegal access by unauthorised individuals. For this, you can install software like anti-spam and anti-malware. Moreover, you must use SSL as the communication layer.

Installing an encrypted system for sharing emails is very important in business environments For Online Marketing Courses. It helps protect your company’s assets to great extent. The software is available at affordable prices that work as cost-effective solutions. If you are not using such a system, you can add a disclaimer at the end of your business email. The disclaimer should notify the recipient of the fact that the email is not over a secure layer. He must prevent it from security breaches by installing the required software. You should try to send individual messages if the recipients are few. This prevents from privacy breaches by disallowing the recipients to know each other.

You have to protect your emails and the email account to maintain business privacy. Try using neutral headlines and subjects for the mail in order to prevent hackers from paying attention to your mail. If you follow the above-mentioned steps, you will surely have lesser number of privacy risks when dealing with your clients.

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5 Basic Settings that can not miss in WordPress

May 5, 2018May 30, 2018
| No Comments
| online store
Installing WordPress is a big step. But then there are many things and make adjustments so that the platform is 100% functional and ready to add content it is.

In this article we will review 5 Basic settings WordPress which are indispensable for any reason in your installation.

Read all, takes notes and then put them into practice as quickly as possible.

Since you have WordPress installed, perform the following 5 settings:

  1. Basic Configuration

This applies to all sections that can be found in the part of “Settings” on the desktop of WordPress. These are:

  • General
  • Writing
  • Reading
  • Reviews
  • Media
  • Permanent links.

In the part of General you can change basics such as title, description, date format, etc.

In the writing portion of standard categories and the option to publish via email. Reading have the option of putting a personalized home page, which is useful and necessary for many pages of WordPress blogs that are not primarily.

Finally, comments and Means you can make general changes on these important elements of the platform.

  1. Permanent Links

The last option in the settings are permanent links, that is, the format of the URL of your blog or website.

In most WordPress installations, URLs are yet configured with symbols, numbers and letters.

Use and URLs affects branding in SEO and basic structure. The change has to do is enter the part of permanent links and select the option “Entry Name”; in this way they will have URLs and keywords related to the main theme of the published page entry or phrases. If you want or need to sort them by date, you could also choose “Day and Name” or “Month and Name”.

It is an essential fit that will not be missed.

  1. Add Essential Pages

The pages are static and published content (as opposed to blog posts). They will information and content “pillar” or essential to your site.

When installing WordPress, it is important to quickly create the basic structure of the site and add the essential pages that you will need.

Examples of essential pages:

  • Contact
  • About
  • Frequently Asked Questions
  • Who I am / About Us
  • Means
  • More

Analyze what you need in terms of content and publishes essential pages.

  1. Add categories

If you are creating a blog or have this section on your site (although not the main thing), you need to add categories. I recommend you do this process in a planned and time.

Many users are added as published entries, this can cause an excess and total disorder, which impairs the accessibility and structure of the blog.

It is best to sit down and make a list of 5-10 key and essential to your blog categories. If necessary you can also add subcategories to have order.

  1. External Tools

To better track the progress and growth of our site, there are many tools that can greatly facilitate things.

As WordPress install, please add the following plugins:

WordPress SEO by Yoast. In addition to helping to make all the internal configuration of SEO, with this plugin you can also add your site to Google Webmaster.

Simple Google Analytics. Add the statistics tool Google to WordPress easily and quickly.

Contact Form. To insert contact forms to any page or post of WordPress. Check the tutorial by clicking here.

Better WP Security. Everything you need to protect WordPress.

Jetpack. Increases the potential and performance of the platform with great tools and utilities such as statistics, published via email, spelling and CSS editor among others.

Having these plugins, your WordPress will take a big leap in quality and performance.

These five basic settings can not miss on your page or blog, no matter what the niche or topic that you approach.

visit here for custom WordPress development in Adelaide, Australia.

Keep checking the blog which is continually being published guides, tutorials and essential information on WordPress.

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How to position your online store yourself

May 5, 2018May 30, 2018
| No Comments
| online store

In an online store much of the success is linked to its visibility on the Internet, that is, to his presence the search engines, social networks and mentions on websites relevant sites. Focusing on search engine visibility we must differentiate between paid advertising (Google AdWords) and natural search results-what we usually call “search engine positioning” . In this article we look at it is search engine optimization and what you can do yourself to improve the visibility of your business without having to resort to a specialized agency.

What is search engine optimization?

Search engine optimisation is a marketing strategy which aims to occupy the top positions in search engines for search-words entered in the search field potential- our customers about the products or services we provide. Therefore, to succeed we must have maximum information about:

  • The terms in which our potential customers look to us to find our products / services.
  • The aspects that values ​​Google for better or worse position a website.

But before starting to analyze the keywords for which we want to position it, let’s learn a little more about what factors Google takes into account to rank our website.

Disciplines of SEO

If you want to work on search engine optimization we can improve three different disciplines of our project: indexability, relevance and popularity. We will discuss each below:

Indexability

It is the ease with which search engines to find and crawl the content of a website . Generally it refers to the technical aspects of e-commerce platform. If we are not programmers our chances of improving in this field is limited to choose e-commerce platform that more care of the technical aspects recommended by Google:  accessible by search engine robots, loading time online store, possibility of generating pages meta tags, mobile device support and more. Therefore, I recommend taking the time to analyze, investigate and inquire about which platforms include search engine positioning time of its priorities.

Relevance

It refers to how our content is relevant for searches of our potential customers . As stewards of an online store that’s where we can work more. As advanced above, the first step is to analyze what terms we can find our clients and if those terms generate sufficient volume of searches for our project viable.

To do this we must put ourselves in the shoes of our customers and imagine what would introduce into Google to get a website that offer the products and services we offer. Following this study will complete a column in a spreadsheet with all the words that we have collected.

In a second phase, we analyze the competition to write down what words are positioning them . We have several alternatives for this information:

  • Use tool SEMRush. When entering the domain of competition will list keywords which have greater visibility.
  • See what words to use to write the title pages of their goals.

These data also will add them to the spreadsheet along with the keywords that we had. Then remove repeated words.

The next step is to find out whether these words are capable of generating a sufficient volume of searches and what level of competition have . This information can obtain the free Google AdWords tool: Keyword Planner .

Once we have a list of keywords that we use our potential customers to check that for each there is at least one page of our website which can be positioned -that relevantly. For this is great blog if among our list of words other product names, we have ways of use and related issues such as “What to give a baby”.

Finally we must optimize the text and metadata of the pages containing the keywords for which we want to position

Popularity

It focuses on the links that come to us from other websites and social networks. In this issue we must focus on creating quality content that is referenced from other pages and maintaining adequate social profiles that combine relevant content and links to our online store.

In popularity we must avoid the temptation of shortcuts such as buying or exchanging links. Such strategies are frowned upon by Google and if it detects this type links that point to our online store can get to penalize drastically reducing our visibility.

A good strategy is:

  • Generate relevant and quality content on our blog
  • Viral actions designed to encourage the sector to other websites link us with the quality or originality of our content
  • To agree with opinion leaders to test our products and draft reviews.

SEO summarized task list

Now you have an overview of how to work on search engine rankings of your own website online store . How you’re thinking in any of the three disciplines you can deepen everything you want and more. But it is very important to know what the general rules are.

Finally I list the six key tasks to position your online store:

  1. Analyze your customers and competition and generate a list of keywords for which you want to position.
  2. Check your online store that have at least one page that can be positioned for one of those terms .
  3. Create new pages and blog entries for those search terms that are not yet present on your architecture.
  4. Optimize the contents of the pages to focus them on those terms: content and metadata.
  5. Work the social profiles.
  6. Generate quality content that can be referenced by industry websites and social profiles.

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The importance of a good quality website

May 4, 2018May 29, 2018
| No Comments
| Uncategorized

First impression – It takes about 1/10th of a second to form a first impression. It won’t matter how experienced you sound in your content, if you can’t make a good first impression right away, your customers will leave immediately without giving you a chance.

Your business’ identity – You work hard to create the image you want for your business, so why would you settle for anything less when it comes to your website? You want your customers to get the same quality impression about your business online as they do in store.

User experience – A positive user experience is essential to any website. All too many times we visit websites that feel like we’re fighting an uphill battle just to find our way around the site. Your website should feel natural to your visitors, make sense and not be overwhelming with too much clutter.

Avoid free website ploys – There are many places offering free or cheap websites out there. Nothing is free. Once they’ve roped you in, you’ll notice all the things that are missing and you may find yourself paying more in the long run if you don’t give up beforehand. If this is you, please speak to us before you pay anything more!

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10 Tips to be successful in the e-commerce

May 3, 2018February 12, 2020
| No Comments
| online store

Here we give you some tips for success in the digital environment. Take note!

We may be living in a time in which to undertake a much easier business than before. Now, to have a trade is not necessary to open a physical store in a strategic location and pay a high income. In fact, you can start a business from your home and get to places you never imagined.

How? With e-commerce. Selling online can be always visible and have lower operating costs. Also it shortens distances, reaching more potential customers. It sounds great, right? But if it is so wonderful why very few entrepreneurs are using it? Why you you’re not using?

While entering the e-commerce is the best option many have to start a business, many people are still reluctant to enter the medium due to the many myths that exist about creating an online business. The reality is that most are lies and the same are half-truths, because as always, the success depends on the entrepreneur. The only truth is that, as in any business, the results will be proportional to your efforts.

Because we want you to be successful in starting a business in e-commerce, with compliance consulting services, then we give you some tips to succeed in this environment advised by OHS consultant.

Target market

The first thing to do is determine who want to sell. Although e-commerce have the possibility of getting your product to a lot of people, it is necessary that you determine the characteristics of your ideal clients later so you know what marketing strategies you will use. What kind of content will create ?, which will use social networks to spread the knowledge of your product?

User experience

Because we’re in an online environment where people can not feel or smell your space, it is very important that each of your customers fall in love with your store as soon see it. You must have an attractive design, map well-structured categories, descriptions of useful product and support content for each product that is valuable, pleasant, optimized and above all, easy to share on social networks.

Images

A very important part of the user experience are the images in your virtual store. It is widely known that customers do not base their purchasing decision solely on price of the product or duties, but in quality. Again, in a virtual environment the only way customers can check product quality will with shots that show every angle and which has excellent quality.

Business model

Taking into account the product you’re selling and the market you want to reach; an analysis of strengths and weaknesses of your business to choose the model that suits your needs. This step is crucial, as it will determine whether you will profit or not.

  • B2B (Business-to-Business)

It focuses primarily on the purchase and sale between two businesses.

  • B2C (Business-to-Consumer)

This is perhaps the best known form, as it focuses on a person buys the product of a business.

Responsive Design

The use of smartphones and mobile devices is growing every day. That is the reason why it is necessary that the web design you have for your store is responsive, ie adaptable to mobile devices. Currently there are several e-commerce platforms that have customizable templates, so do not let go the opportunity to increase your sales by not having a good design. Visit here: https://platinumwebmedia.com.au/

Customer Support

Something that will make a big difference between a mediocre and a successful store is the customer. Convey customer that he is the most important, give the necessary attention since it is a potential client until it is a frequent customer. Offer him the necessary information to answer your questions or concerns. Adds a section of frequently asked questions, placed in a visible and accessible contact form, it creates a special email for any question (this email may be info@abc.com or support@abc.com) and, finally, You can add a live chat option offered to talk to someone in your business in real time.

Creative packaging

Be creative in your product packaging; send thank you cards along with the package to clients, attached evidence of other products to see what else you sell or will sell, adds a small gift inside the package this is something that your customers expect, and always surprise factor It is a great tool to retain.

SEO

Invest in your online store and optimízala to increase your visibility on the results of the search engines. Your site appears at the top when someone enters the search word that describes your product requires SEO work visit here: https://platinumwebmedia.com.au/seo/. If you want to know more about this you can check this article on SEO keys cash.

Security payments

One of the main reasons why people do not want to buy online is that you are afraid to be disappointed. Do not let it undermine your sales and make your store does not reach success. We recommend that you have privacy policies and data management to view and very clear. It also implements various payment methods such as Paypal, bank deposits or credit cards. It offers customers different alternatives to make you feel free to choose to pay to feel more secure.

Email Marketing

If you want to succeed in e-commerce you can not ignore the email marketing strategy. According to the Direct Marketing Association has approximately 4000 email 300 percent return on investment (ROI by its acronym in English); marketing via email you can send advertising and coupons. If you do not take time to implement in your online business strategy, you’re letting go of a great opportunity to do conversions.

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Positioning Strategies | Web Marketing

May 2, 2018May 30, 2018
| No Comments
| Marketing

Usually companies set their strategies to position your website in search engines without having a clear idea of ​​what needs to be done to achieve it.

When promoting an internet business it is, positioning Web search engine plays a very important role. These are well aware managers responsible for Internet marketing campaigns and therefore make every effort to reach the top positions in search engines. However, most companies are pursuing ineffective strategies that lead to good results.

In terms of search engine optimization, many executives still want to impose their own conditions and strategies. That is, try to locate the website of your company at the top, regardless of whether the site is complying with the standards required by the search engines in terms of content, language, navigation menus, programming standards, best practices Web design, development platform, domain name, hosting, optimization techniques websites, among other items. Try to position a website that was not designed with the promotion, it is almost like trying to Google to learn to speak our own language and adapted to our conditions.

Positioning Is a Design Technique

Some companies do give due importance to search engine optimization, but unfortunately many do not know how to do or care to know the methodology to be followed to develop the site. Almost always design the website first and then worry about the positioning of the being that SEO is itself a design technique to be applied since it is developing the website for the first time. In our firm we have been concerned to warn companies are virtually impossible to position a web site that was designed with the search engines. However, most companies ignore this warning and continue to develop your web pages taking almost the same strategies that have been following since the Internet entered our country eight years ago.

SEO Specialist company in Adelaide, Australia: https://platinumwebmedia.com.au/seo/

Companies do not know what search engine optimization is and how it is achieved and apparently not interested to know. They only have one goal in mind: to appear on the first page on major search engines, if possible in the first place. Care little if the website has been designed or not with proper technique, all that matters is being there in the first results. No matter if your website was designed in an inappropriate format (Flash, frames, graphic image), the content is poor (bullets, images only) or if an administrator inappropriate content (CMS) was used, the goal is to be the first option when someone searches Google products or services they offer.

Ethical and Not So Professional Practices

The lack of information is the reason that unethical practices have had and continue to have wide acceptance among companies. For companies, it is more convenient and cheaper to hire the services of an agency that applies any practice unethical to position a website that was not designed with proper technique, to follow the recommendations of an SEO specialist (search engine optimization) who is surely proposing a total redesign of the site. Unfortunately these unethical practices are generally ineffective and, when available, only work for a while. The result is that very few companies are actually taking advantage of the Internet to promote their products and services.

No one has a habit of telling the mechanic how to repair the car, the dentist removing a mole or specialist doctor how to practice surgery, then why insist on setting the conditions, and often the methodology itself, to achieve SEO. Would not it be better to ask an expert in website optimization positioning and how to follow their recommendations?

Search engine optimization is complex, very complex, so it is necessary that you approach from the beginning to a specialist consultant to devise and implement a marketing campaign on the Internet to produce the results that you and your company want to get.

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Recent Posts

  • Privacy Factors in Business Emails
  • 5 Basic Settings that can not miss in WordPress
  • How to position your online store yourself
  • The importance of a good quality website
  • 10 Tips to be successful in the e-commerce

Our unique approach to websites

The complete picture – A website is only part of your bigger marketing picture. We develop your site with your larger marketing strategy in mind, that way your marketing efforts won’t be bigger than they need to be.

 

Your branding – Your branding is an important part of your business’ identity. That’s why we focus on designing a website that compliments your branding and creates positive user experiences.

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Our Gold Coast web designers craft appealing websites that enhance your brand image and engage your audience, giving your customers an impressive online experience with your business.

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Phone: (02) 4903 1916.

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